This forward-thinking construction company wanted a fresh brand, unique proposition and strong, responsive website to lead the transition from regional company to major national player. The abbreviation NCS was maintained as the trading brand, with the BUILT ON INNOVATION strapline developed as part of the repositioning work. The site is designed to drive enquiries via the company’s target sectors, by using a strong visual navigation, simple content structure and consistent calls to action. Sector pages also act as landing pages for targeted campaigns. A blog and e-newsletter have been introduced, with training, to help the company begin their content marketing strategy.